Kristen Loken is a San Francisco based food and hospitality photographer with nearly three decades of experience behind the lens. Her work is editorial, intentional, and deeply rooted in the belief that there is something worth celebrating in every meal, every space, every moment shared around a table.

Inspired by the joy of celebrating others

Kristen loken

It's never just design, it's an entire experience. Your brand deserves to make it's mark in the world. It's never just design, it's an entire experience. Your brand deserves to make it's mark in the world. It's never just design, it's an entire experience. Your brand deserves to make it's mark in the world. It's never just design, it's an entire experience. Your brand deserves to make it's mark in the world.

Kristen Loken is a San Francisco based food and hospitality photographer with nearly three decades of experience behind the lens. Her work is editorial, intentional, and deeply rooted in the joy of celebrating others. When your photos do the talking, your brand just needs to know when to step aside and when to show up.

"How fun, so exciting to see everything!! I love your interpretation of all the mumbo jumbo I sent your way. Love, thank you, fab!! I'm super happy!!"

Thirty years in the industry and Kristen had never had a brand that truly felt like her. She needed something minimal and editorial but with personality, something that did not compete with her photography but complemented it. The brief called for restraint with one unexpected splash of color that would capture exactly who she is when she steps out from behind the camera.

The Result

Brand Intensive. Full brand identity built in a single focused day, logo suite, typography system, color palette rooted in rich minimalism with that signature unexpected color moment woven in.

"How fun, so exciting to see everything!! I love your interpretation of all the mumbo jumbo I sent your way. Love, thank you, fab!! I'm super happy!!"

Brand Intensive. Full brand identity built in a single focused day, logo suite, typography system, color palette rooted in rich minimalism with that signature unexpected color moment woven in.

What We Built

Thirty years in the industry and Kristen had never had a brand that truly felt like her. She needed something minimal and editorial but with personality, something that did not compete with her photography but complemented it. The brief called for restraint with one unexpected splash of color that would capture exactly who she is when she steps out from behind the camera.

The Challenge

Kristen Loken is a San Francisco based food and hospitality photographer with nearly three decades of experience behind the lens. Her work is editorial, intentional, and deeply rooted in the joy of celebrating others. When your photos do the talking, your brand just needs to know when to step aside and when to show up.